{"id":23914,"date":"2025-10-24T23:28:57","date_gmt":"2025-10-24T20:28:57","guid":{"rendered":"https:\/\/affdragons.com\/?p=23914"},"modified":"2025-10-24T23:40:41","modified_gmt":"2025-10-24T20:40:41","slug":"%f0%9f%9a%80-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d0%b2-mvas-%d0%ba%d0%b0%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d1%8f%d1%85-epc-cr-%d0%b8-roi","status":"publish","type":"post","link":"https:\/\/affdragons.com\/ru\/%f0%9f%9a%80-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d0%b2-mvas-%d0%ba%d0%b0%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d1%8f%d1%85-epc-cr-%d0%b8-roi\/","title":{"rendered":"\ud83d\ude80 \u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0432 mVAS-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0445: EPC, CR \u0438 ROI"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">\ud83d\udca1 \u0413\u0430\u0439\u0434 \u0434\u043b\u044f \u043d\u043e\u0432\u0438\u0447\u043a\u043e\u0432 \u0438 \u0442\u0435\u0445, \u043a\u0442\u043e \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u043c VAS<\/h3>\n\n\n\n<p><strong>\u041c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 VAS-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438<\/strong> (Value Added Services \u2014 \u0443\u0441\u043b\u0443\u0433\u0438 \u0441 \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u043d\u043e\u0439 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c\u044e, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 \u043d\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u0438\u0433\u0440\u044b, \u0443\u0442\u0438\u043b\u0438\u0442\u044b \u0438 \u0440\u0430\u0437\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f) \u2014 \u043e\u0434\u043d\u043e \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u044b\u0445 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0439 \u0432 \u0430\u0444\u0444\u0438\u043b\u0435\u0439\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435.<br>\u041d\u043e \u0447\u0442\u043e\u0431\u044b \u0437\u0430\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e, \u0432\u0430\u0436\u043d\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043b\u0438\u0442\u044c \u0442\u0440\u0430\u0444\u0438\u043a, \u0430 <strong>\u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0446\u0438\u0444\u0440\u044b<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udc49 \u0412 \u044d\u0442\u043e\u043c \u0433\u0430\u0439\u0434\u0435 \u043c\u044b \u0440\u0430\u0437\u0431\u0435\u0440\u0451\u043c \u0442\u0440\u0438 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438, \u0431\u0435\u0437 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043d\u0435 \u043e\u0431\u043e\u0439\u0442\u0438\u0441\u044c:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\ud83d\udcb0 <strong>EPC (Earnings per Click)<\/strong> \u2014 \u0434\u043e\u0445\u043e\u0434 \u0441 \u043a\u043b\u0438\u043a\u0430<\/li><li>\ud83c\udfaf <strong>CR (Conversion Rate)<\/strong> \u2014 \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438<\/li><li>\ud83d\udcc8 <strong>ROI (Return on Investment)<\/strong> \u2014 \u0432\u043e\u0437\u0432\u0440\u0430\u0442 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439<\/li><\/ul>\n\n\n\n<p>\u0422\u044b \u0443\u0437\u043d\u0430\u0435\u0448\u044c, \u043a\u0430\u043a \u0438\u0445 \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c, \u0438\u043d\u0442\u0435\u0440\u043f\u0440\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438 \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u2014 \u0448\u0430\u0433 \u0437\u0430 \u0448\u0430\u0433\u043e\u043c.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcb0 EPC \u2014 Earnings per Click<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/affdragons.com\/wp-content\/uploads\/2025\/10\/\u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0430-\u0412-\u0441\u0442\u0430\u0442\u044c-\u043f\u043e-EPC-REVENU-CLICKS-1.png\" alt=\"\" class=\"wp-image-23916\" srcset=\"https:\/\/affdragons.com\/wp-content\/uploads\/2025\/10\/\u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0430-\u0412-\u0441\u0442\u0430\u0442\u044c-\u043f\u043e-EPC-REVENU-CLICKS-1.png 1024w, https:\/\/affdragons.com\/wp-content\/uploads\/2025\/10\/\u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0430-\u0412-\u0441\u0442\u0430\u0442\u044c-\u043f\u043e-EPC-REVENU-CLICKS-1-300x300.png 300w, https:\/\/affdragons.com\/wp-content\/uploads\/2025\/10\/\u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0430-\u0412-\u0441\u0442\u0430\u0442\u044c-\u043f\u043e-EPC-REVENU-CLICKS-1-150x150.png 150w, https:\/\/affdragons.com\/wp-content\/uploads\/2025\/10\/\u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0430-\u0412-\u0441\u0442\u0430\u0442\u044c-\u043f\u043e-EPC-REVENU-CLICKS-1-768x768.png 768w, https:\/\/affdragons.com\/wp-content\/uploads\/2025\/10\/\u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0430-\u0412-\u0441\u0442\u0430\u0442\u044c-\u043f\u043e-EPC-REVENU-CLICKS-1-230x230.png 230w, https:\/\/affdragons.com\/wp-content\/uploads\/2025\/10\/\u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0430-\u0412-\u0441\u0442\u0430\u0442\u044c-\u043f\u043e-EPC-REVENU-CLICKS-1-400x400.png 400w, https:\/\/affdragons.com\/wp-content\/uploads\/2025\/10\/\u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0430-\u0412-\u0441\u0442\u0430\u0442\u044c-\u043f\u043e-EPC-REVENU-CLICKS-1-600x600.png 600w, https:\/\/affdragons.com\/wp-content\/uploads\/2025\/10\/\u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0430-\u0412-\u0441\u0442\u0430\u0442\u044c-\u043f\u043e-EPC-REVENU-CLICKS-1-640x640.png 640w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>EPC<\/strong> \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0442\u044b \u0437\u0430\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0448\u044c \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u0441 \u043e\u0434\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u043a\u0430 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0435.<\/p>\n\n\n\n<p>\ud83d\udcca <strong>\u0424\u043e\u0440\u043c\u0443\u043b\u0430:<\/strong><br><code>EPC = \u0414\u043e\u0445\u043e\u0434 \/ \u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043b\u0438\u043a\u043e\u0432<\/code><\/p>\n\n\n\n<p><strong>\u041f\u0440\u0438\u043c\u0435\u0440:<\/strong><br>\u0415\u0441\u043b\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u0440\u0438\u043d\u0435\u0441\u043b\u0430 $200 \u043f\u0440\u0438 1 000 \u043a\u043b\u0438\u043a\u0430\u0445, \u0442\u043e <strong>EPC = $0.20<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udd0d <strong>\u0427\u0442\u043e \u044d\u0442\u043e \u0437\u043d\u0430\u0447\u0438\u0442:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0427\u0435\u043c \u0432\u044b\u0448\u0435 EPC, \u0442\u0435\u043c \u0432\u044b\u0433\u043e\u0434\u043d\u0435\u0435 \u0441\u0432\u044f\u0437\u043a\u0430.<\/li><li>EPC \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u0442\u044c \u043e\u0444\u0444\u0435\u0440\u044b \u0438 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0442\u0440\u0430\u0444\u0438\u043a\u0430.<\/li><\/ul>\n\n\n\n<p>\u26a1\ufe0f <strong>\u0421\u043e\u0432\u0435\u0442:<\/strong><br>\u041d\u0435 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u0443\u0439\u0441\u044f \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430 \u00ab\u0441\u0440\u0435\u0434\u043d\u0438\u0439 EPC\u00bb \u0432 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u043a\u0435 \u2014 \u044d\u0442\u043e \u0443\u0441\u0440\u0435\u0434\u043d\u0451\u043d\u043d\u044b\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043f\u043e \u0432\u0441\u0435\u043c \u0432\u0435\u0431\u043c\u0430\u0441\u0442\u0435\u0440\u0430\u043c.<br>\u0413\u043b\u0430\u0432\u043d\u043e\u0435 \u2014 <strong>\u0442\u0432\u043e\u0439 \u043b\u0438\u0447\u043d\u044b\u0439 EPC<\/strong>. \u0422\u0435\u0441\u0442\u0438\u0440\u0443\u0439 \u0440\u0430\u0437\u043d\u044b\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b, \u043f\u0440\u0435\u043b\u0435\u043d\u0434\u0438\u043d\u0433\u0438 \u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0441\u0432\u043e\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udfaf CR \u2014 Conversion Rate<\/h2>\n\n\n\n<p><strong>CR (Conversion Rate)<\/strong> \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u043a\u0430\u043a\u043e\u0439 \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0435\u0442 \u0446\u0435\u043b\u0435\u0432\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u2014 \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0443 \u0438\u043b\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0443.<\/p>\n\n\n\n<p>\ud83d\udcca <strong>\u0424\u043e\u0440\u043c\u0443\u043b\u0430:<\/strong><br><code>CR = (\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \/ \u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043b\u0438\u043a\u043e\u0432) \u00d7 100%<\/code><\/p>\n\n\n\n<p><strong>\u041f\u0440\u0438\u043c\u0435\u0440:<\/strong><br>\u0418\u0437 1 000 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439 50 \u043e\u0444\u043e\u0440\u043c\u0438\u043b\u0438 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0443 \u2192 <strong>CR = 5%<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udd25 <strong>\u0418\u043d\u0442\u0435\u0440\u043f\u0440\u0435\u0442\u0430\u0446\u0438\u044f:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0412\u044b\u0441\u043e\u043a\u0438\u0439 CR = \u043b\u0435\u043d\u0434\u0438\u043d\u0433 \u0438 \u043e\u0444\u0444\u0435\u0440 \u0445\u043e\u0440\u043e\u0448\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442.<\/li><li>\u041d\u0438\u0437\u043a\u0438\u0439 CR = \u0442\u0440\u0430\u0444\u0438\u043a \u043d\u0435\u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0439 \u0438\u043b\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u043d\u0435 \u0443\u0431\u0435\u0436\u0434\u0430\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f.<\/li><\/ul>\n\n\n\n<p>\ud83d\udca1 <strong>\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u044b\u0435 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u044b:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>2\u20133% \u2014 \u043d\u043e\u0440\u043c\u0430 \u0434\u043b\u044f e-commerce<\/li><li>5\u201310% \u2014 \u0445\u043e\u0440\u043e\u0448\u0438\u0439 CR \u0434\u043b\u044f \u043f\u0440\u043e\u0441\u0442\u044b\u0445 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u0434\u043f\u0438\u0441\u043e\u043a (mVAS)<\/li><li>10%+ \u2014 \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0434\u043b\u044f \u043e\u0434\u043d\u043e\u0442\u0430\u043f\u043e\u0432\u044b\u0445 \u043f\u043e\u0434\u043f\u0438\u0441\u043e\u043a<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcc8 ROI \u2014 Return on Investment<\/h2>\n\n\n\n<p><strong>ROI<\/strong> \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043e\u043a\u0443\u043f\u0430\u0435\u0442\u0441\u044f. \u042d\u0442\u043e \u0433\u043b\u0430\u0432\u043d\u044b\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n<p>\ud83d\udcca <strong>\u0424\u043e\u0440\u043c\u0443\u043b\u0430:<\/strong><br><code>ROI = ((\u0414\u043e\u0445\u043e\u0434 \u2013 \u0420\u0430\u0441\u0445\u043e\u0434\u044b) \/ \u0420\u0430\u0441\u0445\u043e\u0434\u044b) \u00d7 100%<\/code><\/p>\n\n\n\n<p><strong>\u041f\u0440\u0438\u043c\u0435\u0440:<\/strong><br>\u0422\u044b \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u043b $100, \u0430 \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0430\u043b $200 \u2192 ROI = ((200 \u2013 100) \/ 100) \u00d7 100% = <strong>100%<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udcca<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>ROI &gt; 0% \u2192 \u043f\u0440\u0438\u0431\u044b\u043b\u044c<\/li><li>ROI = 0% \u2192 \u0432\u044b\u0445\u043e\u0434 \u0432 \u043d\u043e\u043b\u044c<\/li><li>ROI &lt; 0% \u2192 \u0443\u0431\u044b\u0442\u043e\u043a<\/li><\/ul>\n\n\n\n<p>\ud83d\udca1 <strong>\u0421\u043e\u0432\u0435\u0442:<\/strong><br>\u0412\u0441\u0435\u0433\u0434\u0430 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0439 <em>\u0432\u0441\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b<\/em> \u2014 \u0437\u0430\u043a\u0443\u043f\u043a\u0443 \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b, \u0442\u0440\u0435\u043a\u0435\u0440, \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0438 \u0442.\u0434.<br>\u0422\u0430\u043a \u0442\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0448\u044c <strong>\u0440\u0435\u0430\u043b\u044c\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443<\/strong> \u0438 \u0441\u043c\u043e\u0436\u0435\u0448\u044c \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043e \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83e\udde0 \u041a\u0430\u043a \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c EPC, CR \u0438 ROI<\/h2>\n\n\n\n<p>\ud83d\udd39 <strong>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0442\u0440\u0430\u0444\u0438\u043a\u0430:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0421\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u0439 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0438 \u043f\u043e EPC \u0438 CR.<\/li><li>\u041e\u0442\u043a\u043b\u044e\u0447\u0430\u0439 \u00ab\u043f\u0443\u0441\u0442\u043e\u0439\u00bb \u0442\u0440\u0430\u0444\u0438\u043a, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0434\u0430\u0451\u0442 \u043a\u043b\u0438\u043a\u0438 \u0431\u0435\u0437 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439.<\/li><li>\u0421\u043b\u0435\u0434\u0438, \u0447\u0442\u043e\u0431\u044b <strong>CPC \u0431\u044b\u043b \u043d\u0438\u0436\u0435 EPC<\/strong> \u2014 \u044d\u0442\u043e \u043e\u0441\u043d\u043e\u0432\u0430 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/li><\/ul>\n\n\n\n<p>\ud83d\udd39 <strong>\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u044b:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0422\u0435\u0441\u0442\u0438\u0440\u0443\u0439 \u0440\u0430\u0437\u043d\u044b\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u044b (\u0431\u0430\u043d\u043d\u0435\u0440\u044b, \u0432\u0438\u0434\u0435\u043e, \u043d\u0430\u0442\u0438\u0432\u043a\u0430).<\/li><li>\u0414\u0435\u043b\u0430\u0439 \u0430\u043a\u0446\u0435\u043d\u0442 \u043d\u0430 <em>\u0432\u044b\u0433\u043e\u0434\u0435 \u0438\u043b\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f<\/em>.<\/li><li>\u041d\u0435 \u043e\u0431\u0435\u0449\u0430\u0439 \u043b\u0438\u0448\u043d\u0435\u0433\u043e \u2014 \u043b\u0443\u0447\u0448\u0435 \u043c\u0435\u043d\u044c\u0448\u0435 \u043a\u043b\u0438\u043a\u043e\u0432, \u043d\u043e \u0432\u044b\u0448\u0435 CR.<\/li><\/ul>\n\n\n\n<p>\ud83d\udd39 <strong>\u041b\u0435\u043d\u0434\u0438\u043d\u0433\u0438:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0439 \u043f\u043e\u0434 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 \ud83d\udcf1.<\/li><li>\u0414\u0435\u043b\u0430\u0439 CTA (\u043a\u043d\u043e\u043f\u043a\u0443 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f) \u0437\u0430\u043c\u0435\u0442\u043d\u043e\u0439 \u0438 \u043f\u043e\u043d\u044f\u0442\u043d\u043e\u0439.<\/li><li>\u0423\u0431\u0438\u0440\u0430\u0439 \u043b\u0438\u0448\u043d\u0438\u0435 \u0448\u0430\u0433\u0438 \u0438 \u043f\u043e\u043b\u044f \u2014 \u0447\u0435\u043c \u043f\u0440\u043e\u0449\u0435 \u043f\u0443\u0442\u044c, \u0442\u0435\u043c \u0432\u044b\u0448\u0435 CR.<\/li><li>\u041f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u0435 A\/B-\u0442\u0435\u0441\u0442\u044b: \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0438, \u0442\u0435\u043a\u0441\u0442\u044b, \u0446\u0432\u0435\u0442\u0430 \u043a\u043d\u043e\u043f\u043e\u043a, \u0440\u0430\u0441\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u0432.<\/li><\/ul>\n\n\n\n<p>\ud83d\udd39 <strong>\u041e\u0444\u0444\u0435\u0440\u044b:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u041e\u0431\u0440\u0430\u0449\u0430\u0439 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 payout \u0438 \u0442\u0438\u043f \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 (1-click, PIN-submit, MO\/MT).<\/li><li>\u0412\u044b\u0431\u0438\u0440\u0430\u0439 \u043e\u0444\u0444\u0435\u0440\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0442 \u0442\u0432\u043e\u0435\u043c\u0443 \u0442\u0440\u0430\u0444\u0438\u043a\u0443.<\/li><li>\u041d\u0435 \u0433\u043e\u043d\u0438\u0441\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u0437\u0430 \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u0441\u0442\u0430\u0432\u043a\u043e\u0439 \u2014 \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0439 ROI.<\/li><\/ul>\n\n\n\n<p>\u2699\ufe0f <strong>\u0421\u0432\u044f\u0437\u043a\u0430 \u043c\u0435\u0442\u0440\u0438\u043a:<\/strong><br>EPC \u0438 CR \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u0432\u043b\u0438\u044f\u044e\u0442 \u043d\u0430 ROI.<br>\u041a\u043e\u0433\u0434\u0430 CR \u0440\u0430\u0441\u0442\u0451\u0442 \u043f\u0440\u0438 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0446\u0435\u043d\u0435 \u043a\u043b\u0438\u043a\u0430 \u2014 ROI \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442\u0441\u044f.<br>\u0415\u0441\u043b\u0438 EPC \u043f\u0430\u0434\u0430\u0435\u0442 \u2014 \u043f\u0440\u043e\u0432\u0435\u0440\u044c \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b, \u043b\u0435\u043d\u0434\u0438\u043d\u0433 \u0438\u043b\u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udd1a \u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/h2>\n\n\n\n<p>\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u2014 \u044d\u0442\u043e \u2764\ufe0f \u0430\u0444\u0444\u0438\u043b\u0435\u0439\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430.<br>\u0421\u043b\u0435\u0434\u0438 \u0437\u0430 \u0442\u0440\u0435\u043c\u044f \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u043c\u0438 \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c\u0438:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>EPC<\/strong> \u2014 \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0442\u044b \u0437\u0430\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0448\u044c \u0441 \u043a\u043b\u0438\u043a\u0430<\/li><li><strong>CR<\/strong> \u2014 \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0445\u043e\u0440\u043e\u0448\u043e \u0442\u0440\u0430\u0444\u0438\u043a \u043a\u043e\u043d\u0432\u0435\u0440\u0442\u0438\u0442\u0441\u044f<\/li><li><strong>ROI<\/strong> \u2014 \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043e\u043a\u0443\u043f\u0430\u0435\u0442\u0441\u044f<\/li><\/ul>\n\n\n\n<p>\u041a\u043e\u043c\u0431\u0438\u043d\u0438\u0440\u0443\u044f \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443 \u0438 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435, \u0442\u044b \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u0435\u0448\u044c \u0445\u0430\u043e\u0442\u0438\u0447\u043d\u044b\u0439 \u0442\u0440\u0430\u0444\u0438\u043a \u0432 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u0443\u044e \u043f\u0440\u0438\u0431\u044b\u043b\u044c \ud83d\ude80<br>\u0420\u0430\u0431\u043e\u0442\u0430\u0439 \u0441 \u0446\u0438\u0444\u0440\u0430\u043c\u0438 \u2014 \u0438 \u0442\u0432\u043e\u0438 mVAS-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0431\u0443\u0434\u0443\u0442 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442\u044c \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u0439 \u0434\u043e\u0445\u043e\u0434.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>\ud83c\udf10 <strong>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0433\u0430\u0439\u0434\u043e\u0432, \u043a\u0435\u0439\u0441\u043e\u0432 \u0438 \u043d\u043e\u0432\u043e\u0441\u0442\u0435\u0439 \u0438\u0437 \u043c\u0438\u0440\u0430 \u0430\u0444\u0444\u0438\u043b\u0435\u0439\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043d\u0430 \u043d\u0430\u0448\u0435\u043c \u0431\u043b\u043e\u0433\u0435:<\/strong><br>\ud83d\udc49 <strong><a href=\"https:\/\/affdragons.com\/ru\/blog\/\" title=\"Affiliate Dragons\">Affiliate Dragons<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udca1 \u0413\u0430\u0439\u0434 \u0434\u043b\u044f \u043d\u043e\u0432\u0438\u0447\u043a\u043e\u0432 \u0438 \u0442\u0435\u0445, \u043a\u0442\u043e \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u043c VAS \u041c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 VAS-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 (Value Added Services \u2014 \u0443\u0441\u043b\u0443\u0433\u0438 \u0441 \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u043d\u043e\u0439 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c\u044e, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 \u043d\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u0438\u0433\u0440\u044b, \u0443\u0442\u0438\u043b\u0438\u0442\u044b \u0438 \u0440\u0430\u0437\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f) \u2014 \u043e\u0434\u043d\u043e \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u044b\u0445 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0439 \u0432 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