In our previous article, “Introduction to the MVAS Vertical”, we covered the basics of MVAS. Now, let’s dive deeper and explore MVAS from a traffic perspective 📈.
MVAS is a highly versatile vertical, applicable to almost any type of traffic. Thanks to a wide range of mobile services, it effectively caters to different audiences and traffic channels.
Types of Mobile Services
Mobile Value-Added Services (MVAS) refer to a set of extra services offered by mobile operators in addition to basic telecom services. The majority of these services are entertainment-focused, making them appealing to a broad user base.
🔹 Entertainment Services:
🎮 Games – platforms offering a collection of mobile-friendly online games.
📹 Video Content – services providing access to movies, TV shows, and educational courses.
🎶 Audio Content – music streaming platforms and audiobook libraries.
🎯 These services appeal to a wide audience and seamlessly guide users toward conversion.
🔹 Utility Services:
📞 WhatsApp/Viber Updates – various add-ons for messaging apps.
🛡️ Antivirus – tools to clean and protect mobile devices.
🔐 VPN Services – secure browsing and proxy tools.
With the rising demand for privacy and security, these services convert a significant share of mobile traffic.
🔹 Information Services:
📰 News & Horoscopes – timeless classics with high user engagement.
⚽️ Sports Updates – ideal for audiences seeking real-time event coverage.
👥 Almost every internet user consumes these types of information, making them highly profitable.
The Importance of Targeting in MVAS
To succeed in the MVAS vertical, it is crucial to identify the right target audience 👥. Proper targeting helps reduce costs and maximize ROI.
Here are the key factors to consider:
🔹 Mobile Operators – Conversion happens through direct carrier billing, so ensure your traffic aligns with the operators supported by the offer.
🔹 Mobile Devices – Even if the offer accepts Wi-Fi users, they will still need a mobile phone to complete the subscription process. This makes mobile users your primary audience.
Best Traffic Channels for MVAS
📞 Mobile Traffic:
In-app – traffic from mobile applications.
Mobile web – users browsing via mobile browsers.
👥 Social Media:
🔹Agency Accounts – using ad creatives to attract users via paid social ads.
🔹Spam & Comments – for those skilled in automation tools like ZennoPoster.
📈 Paid Advertising:
There are many ad networks that allow you to effectively promote MVAS offers:
🔹 Banners – Display ads across various websites to attract clicks and conversions.
🔹 Push Notifications – Engage users even when they are not actively using an app or browser.
Traffic Sources for MVAS
Where should you place your creatives and acquire users? Here are the top sources:
🔎 Google Services:
🔸 AdWords & AdMob – Google’s platforms allow skilled media buyers to run campaigns without additional cloaking.
🔸 UAC (Universal App Campaigns) – MVAS can be wrapped into an app and promoted similarly to other verticals.
📸 Facebook, Instagram & TikTok Ads:
If you know how to bypass ad moderation, you can run highly profitable campaigns on MVAS.
Spam and comment strategies are still effective.
📈 Other Traffic Sources:
🔹Native, Pops, Push Ads – long-time favorites among affiliate marketers due to their easy launch process.
🔹DSP (Demand-Side Platforms) – Get access to mobile in-app inventory and scale effectively.
Landing Pages & Creative Strategies
A diverse range of landing pages allows for seamless user engagement and conversion 🎯. Choosing the right design and messaging can significantly boost your MVAS conversion rates.
Affiliate Dragons provides the largest selection of tested, high-converting MVAS offers. Join us today, start earning, and stay tuned for upcoming articles packed with even more insights to scale your MVAS campaigns! 💰🔥
