Affiliate World Asia 2025 in Bangkok became a truly important point of growth, inspiration, and new connections for our team.
A booth you couldn’t miss
This year, we approached our participation with maximum intention – with our own booth, thoughtfully designed down to the smallest detail. Bright visuals, signature dragons, and a design that was instantly recognizable from afar made it one of the most noticeable spots at the venue.
The main visual hero of the booth was the all-seeing dragon’s eye. It looked at AWA strictly but fairly and judging by the number of people around the booth, it worked better than any banner. For us, it symbolizes our approach to MVAS: seeing the full picture, not missing details, and understanding what happens to traffic at every stage – from the first click to the subscription.
There was almost always activity at the booth: some people stopped by to get acquainted, some came back for a second time, and others simply wanted to take a photo and grab some merch.
Exclusive promo and merch with character
We brought to AWA not standard “conference swag,” but truly exclusive promotional items:
designer T-shirts with original dragon artwork,
stylish hand fans (a real lifesaver in Bangkok’s heat),
branded accessories you actually want to keep, not throw into a drawer.
The merch turned out to be a great icebreaker -conversations started easily and naturally, and then smoothly transitioned into business.
New connections and live communication
Over the course of several days, we spoke with a huge number of conference participants: affiliates, partners, representatives of platforms, services, and the ecosystem as a whole.
AWA has always been about people, but this year there was a particularly strong sense of openness and interest in new formats, products, and collaborations. Many connections have already turned into working discussions, and some into promising partnerships.
MVAS, Mobile Subscriptions, and a product-driven approach
The main focus of conversations at the booth was MVAS. We saw stable and growing interest in:
mobile subscriptions and carrier billing,
proprietary apps with WebView and built-in monetization,
entertainment services (video, movies, music),
AI products and services,
scaling MVAS across MENA, Africa, and Asia.
AWA 2025 once again confirmed our internal insight: the market is moving away from simple schemes toward a product-driven and systematic approach, where not only traffic sources matter, but also user experience, retention, correct flows, and the long-term economics of subscriptions.
Team, energy, and the overall feeling
For the team, this trip also became an excellent team-building experience. Shared days at the booth, meetings, discussions, and evening conversations after intense days — all of this greatly strengthens team spirit and a shared understanding of where we are heading next.
Summary
AWA Bangkok 2025 once again proved that offline events still play a huge role in the affiliate industry. Personal communication, energy, trust, and live emotions cannot be replaced by any Zoom call.
We left the conference with new contacts, ideas, inspiration, and a clear feeling that we are moving in the right direction.
See you at the next conferences ✨
