Thailand mVAS Offers for Affiliates: 450+ Direct and In-House Campaigns on AIS, dtac and Truemove

If you are shopping around for Thailand mVAS offers right now, you have probably already noticed the pattern: everybody says they “have TH”. Then you ask for the actual list and get eight campaigns, three of which are the same horoscope landing on three different advertiser IDs.

So let’s skip the pitch and start with the inventory.

As of this month we have 451 active Thailand offers in the platform, spread across 58 advertisers plus our own in-house service provider. The large majority of them took live traffic in the last 30 days. We’ve been working this GEO for over ten years, and that’s roughly how long it takes to build a Thai portfolio that deep.

Here’s what’s actually inside it.

The carrier split: Truemove, dtac, AIS

Thailand is a duopoly, but for mVAS purposes it still behaves like three separate billing environments. Truemove and dtac merged into True Corporation back in March 2023, yet their subscription platforms, shortcode pools and approval processes never fully fused. If you treat “True” as one target, you will lose half your volume.

Our active Thailand inventory breaks down like this:

Truemove is the volume engine — it carries the bulk of our 2-click mobile-web subscription traffic. dtac runs close behind on the same flows. AIS is where most of the header enrichment and PIN-submit inventory lives, and it’s a different beast: tighter moderation, better payouts, more sensitivity to traffic source.

A practical consequence: the same creative almost never performs identically across all three. We keep separate offer IDs per carrier precisely so you can split-test and kill the loser without touching the winner. That’s why you’ll see pairs in the list like TH bigfunarea | DuangChana2 (Truemove) and TH bigfunarea | DuangChana2 (dtac) — same product, two independent billing paths.

Service portals: bigfunarea, bigfunspace, funnysnow and the rest

This is the part affiliates usually don’t get explained to them, and it’s the part that matters most for longevity in Thailand.

A Thai subscription offer doesn’t live on a single page. It lives on a service portal — a branded content destination registered with the carrier, holding its own shortcode, its own billing descriptor and its own content library. Our Thai volume runs through several of these in parallel:

• bigfunarea — 159 active offers. Our largest Thai portal, mostly 2-click horoscope and health content on Truemove and dtac.
• bigfunspace — 78 active offers. Heavy on 1-click and PIN flows, plus most of our newer test deployments.
• funnysnow — 40 active offers. Entertainment-led: lottery, video clips, games, astrology.
• bigfunroom — 20 active offers. PIN-submit focused.
• bigfunfun — 15 active offers. Health and horoscope on Truemove and dtac.
• isub — 13 active offers.
• nextportal and trueportal — smaller, carrier-specific deployments.

Why run six portals instead of one big one? Three reasons, all learned the hard way.

Risk isolation. If a carrier flags one portal — too many complaints, a creative that slipped through, a traffic source gone bad — the other five keep running. Networks that put everything on one service brand lose the whole GEO when that brand gets suspended.

Caps. Every portal has its own subscription cap with the operator. Six portals means six separate ceilings, which is how we absorb a traffic spike instead of trafficbacking it.

Fatigue. Thai users see the same billing descriptor on their balance statement repeatedly and unsubscribe faster. Different portals, different descriptors, better retention curves.

Shortcodes: the thing nobody updates, and we do

Here’s the single most common reason an affiliate’s Thailand campaign quietly dies — and it has nothing to do with your creatives.

Thai carrier billing runs through SMS shortcodes, and every shortcode accumulates its own base of active subscribers. That base is the problem. Thai operators cap how many services a single MSISDN can hold at once, so once a shortcode has been running long enough to build up a large subscriber base, a growing share of the traffic you send is made up of people who are already subscribed through that code, or already at their service limit. Those users physically cannot convert.

Nothing visibly breaks. The landing page works, the MO/MT completes, the flow is fine. But the pool of people who are still eligible to subscribe on that shortcode keeps shrinking, so your CR slides down week after week. Affiliates then spend a month rewriting creatives and blaming the source, when the real ceiling was the code itself.

That’s why we provision and rotate new shortcodes continuously across all our Thai portals. A fresh code means a clean base and a fully eligible audience, and saturated codes get retired before they drag performance down. This is unglamorous operational work with the carrier’s commercial team, it’s impossible to do at all without a direct relationship, and it’s most of the difference between a Thai GEO that works for two months and one that works for ten years.

The practical signal for you: when you see new offer IDs appearing in our Thailand list every week — 59 new TH offers in September alone, 24 to 37 per month through the summer — a large share of them are existing products redeployed onto fresh shortcodes with unsaturated subscriber bases. That’s not padding the catalogue. That’s what keeps your CR alive.

What Thai users actually subscribe to

Thailand is not a generic nutra-and-antivirus market. The content that converts here is culturally specific, and if you don’t read the offer names you’ll miss what you’re buying.

Horoscope and mutelu is the number one vertical. “Mutelu” is the Thai term for the whole supernatural-belief culture — fortune telling, lucky amulets, auspicious numbers, tarot — and it’s genuinely mainstream, not a niche. It drives most of our Thai subscription volume. Our consistent top performers come from this family:

• Taro Horo (bigfunarea, Truemove) — in-house, and our single strongest Thai product
• Horo Art 2 (bigfunarea, Truemove) — 1-click, long-running
• Horo-4You (bigfunspace, Truemove)
• Horo 1 and Horoscope (bigfunarea) — both carriers
• Happy Lucky Horo (bigfunarea, Truemove)
• Duange D Mark 3 (bigfunspace, Truemove) — in-house, our best converter per click

Notice the Thai words in the names, because they tell you what the landing promises. Duang (ดวง) is your fortune or destiny. Heng (เฮง) means lucky. Ruay (รวย) means rich. Chok (โชค) is luck. Maha Mongkol (มหามงคล) is “great auspiciousness.” So DuangChana, SuperDuang, Duang DD, Ruay Chok, Heng Hub, Quick Heng, Maha Mongkol, Lucky Life and Daily Mutelu are all variations on the same proven promise, tuned to different audiences and creatives.

Health and wellness is the strong second. Healthy Style is one of our longest-running and most reliable Thai products — it’s been generating volume for years and we currently run it across four separate advertisers on Truemove. The same family includes Healthy Habits, Health Unity, Health Mania, Health Mobile, Health Today, Health Thriving and Love Health.

Entertainment and games fill out the rest: Beauty Video, Hello Gamers, Sexy Video, PlayZone, Gamers Point, MaxGame, Gamebot, Kids Video, Playroom, AudioBook, Clips, Forward TV. Plus sweepstake-style PIN offers like Win iPhone 17 Pro.

By vertical tag across the active Thai portfolio: mVAS on 445 offers, Education on 298, Streaming on 93, Games on 43.

Flows available

All the major Thai subscription mechanics are live, and you can pick by traffic source rather than taking whatever the network happens to have:

If you’re not sure which mechanic fits your source, our overview of key mVAS flows and regional features walks through each one, and what header enrichment is and why it’s essential in mVAS covers the HE side specifically.

In-house vs direct — and why we run both

Some of our Thai offers come from our own service provider. Taro Horo, Duange D Mark 3 and Horo Trendy 5 are in-house products, which means we own the landing, the billing integration, the shortcode and the data. On those we can move fast: change a prelander, adjust a flow, raise a cap, reopen a source, all without waiting on anyone.

The other 58 advertisers are direct relationships, not resold inventory. That matters when you need a payout bump on a source that’s performing, or an honest answer about why a specific sub-ID got declined.

The mix is deliberate. In-house gives us control and speed. Direct gives breadth — far more products, more price points, more carrier paths than any single service provider could maintain alone.

Starting on Thailand

A few things we’d tell you on day one, from ten years of running this GEO:

1. Test per carrier, not per country. Truemove, dtac and AIS behave differently enough that a single “TH” test tells you almost nothing.
2. Start on 2-click Truemove horoscope. It’s the deepest inventory with the most historical data behind it, so we can actually advise you instead of guessing.
3. Watch your subscription-to-rebill ratio, not just CR. A flow that converts at 4% and churns on day two is worth less than one converting at 1.5% and rebilling for six weeks.
4. Tell your manager your traffic source before you launch. Some portals and shortcodes are reserved for specific source types, and we’d rather point you to the right offer than refund a decline wave.

If you want the full Thailand list with payouts, caps and current shortcode status, it’s visible inside the platform the moment you’re approved.

Sign up with Affiliate Dragons and ask your manager for the Thailand portfolio.

Related reading: Top CPA networks and advertisers with mVAS offers for Thailand · Thailand’s digital report